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Pay-Per-Click (PPC) campaigns can be very successful, but most people are overpaying for their clicks.  Here are five things that you can do to reduce your cost-per-click (CPC) and increase your conversions: Stop focusing on the #1 position and instead concentrate on spending your budget wisely. The balance of these rules will show you how ...

To be considered successful, and useful, a website needs to both attract and convert searchers and visitors.  This is especially true for companies that rely on e-commerce on their website to generate a considerable portion of their sales.  Optimizing your website to both get it ranked in the organic search results and converting visitors into ...

The Screaming Frog SEO Spider has evolved a great deal over the past 8 years