January 15, 2017
GET BETTER SEO RANKINGS WITH BLOGS & CONTENT
HOW TO CREATE GREAT CONTENT TO IMPROVE SEO RANKINGS
These are the crucial elements that you should know to use your blogs and site content to enhance and jump your SEO rankings in the search results:
• If you are a blogger, you can use RSS syndication to boost your readership
• A great way to get your visitors to click on your website is to offer a free consultation
• Videos have become a great attractor for visitors/traffic, both on the website and on social postings
• Write content that is geared to your audience, and your keyword focus
• Search engines, extensions you can add to your browser, and free keyword analysis tools are great for finding information on the subject of your website
SOCIAL MEDIA SITES BUILD RANKINGS
A great way to generate traffic/visitors is to use the article directories and social media sites to generate traffic and raise rankings for your website.
The first way to get started with article marketing is to find the right keywords for your website. One of the first things you should do is to make sure that your website is optimized for search engine rankings. The second method is to submit your website to free article directories and posting sites. Many of these have high authority and will increase the value of your website and web pages with the search engines due to links from the sites where you post (as well as traffic from those sites).
For the most part, the more you post, the more you’ve got to be able to get your blog noticed. The next step is to make sure that your blog posts are in the top 15 in the search results. It is important to have a blog that is updated regularly and that is what we recommend you do. The more you post, the more people will come to visit and will feel more comfortable. Hopefully, they will “share” and bring their friends as well. “Going viral” is a sought-after occurrence where your article or posting gets shared thousands or tens of thousands of times. (A “follow” from an active blogger can cause your article or posting to get seen thousands of times. So, it’s important to make sure that you include social media buttons/shares on every posting you make.) Another important aspect to getting more visitors is to make them look like you are in the same place, i.e., your article or posting relates to the purpose of the underlying blog site or posting that you are linking to. Since there are literally thousands of social media sites and directories that you can post to, take the time to find one that relates to your subject matter.
ANALYZE & IDENTIFY YOUR IMPORTANT SEO KEYWORDS
The first thing you should do is to make sure that your site is optimized for search engine results. There are a number of free sites where you can analyze your own site and your competitor’s sites. Who are your competitors? Normally, you would think of those that you are aware of that sell or offer services in the same market you operate. No! Your competitors are the ones that have high ranking on the search results for keywords that are important to your business.
There are a number of free sites, and browser extensions, that will analyze keywords for you. Small SEO Tools and Screaming Frog come to mind. These two sites will find and analyze keywords on your website, and your competitor’s websites. The SEO Quake browser extension will also dissect a website and reveal keywords. The “Diagnosis” tab will show the title tag, meta description, embedded keywords, H1-H5 tags, and image tags for a particular page; and, the “Density” tab will break down every keyword on the page separating by one, two, three, or four word phrases. Thus, there are more than enough tools to give you a good idea of what keywords to target for your content and tagging.
Use the important keywords to make sure that your site is relevant to the search engines. Once you have found the right words, you will want to make a choice. You will need to do some testing to find out what keywords are the best for your site. You should be able to determine if the keywords you are targeting will work well for your site, i.e., does your site have enough content and tagging to support the keywords; and, is there enough traffic to justify your time and attention. Beware, traffic without considering how well it fits your business is the fool’s trap. Bringing traffic to your website isn’t the objective, it’s converting that traffic into clients/business that is. A simple illustration to show the point. Your business is car repairs. The word “car’ gets 1,830,000 monthly searches. However, “car repair” that gets 33,000 monthly searches is more appropriate. It eliminates people looking for new or used cars or seeking information about a specific car model. Better yet, if your business specialized in certain models, including that information in your keyword phrase might be even more useful, i.e., “Mercedes car repair”. Higher traffic generally involves higher levels of competition, i.e., “car” has 3.950,000,000 competing websites; “car repair’ has 36,900,000 (100 times less competition); and “Mercedes car repair” has only 1,090,000 competing websites, 3,600 times less than the broadest keyword and 36 times less than the two-word keyword phrase. Thus, the longer the keyword phrase, the easier it is to obtain a high ranking and the higher the conversion rate will be. This oversimplifies the issue, but you will face the decision of what keywords to concentrate on, so these values should help you choose between alternative keywords (you’ll need to start by focusing on only a few, i.e., 5-10, unless you hire more staff to produce material or hire a professional SEO company, like Best SEO Company.
GOOD CONTENT & PROPER SEO TAGGING WINS THE DAY
The more you post, the more you’ve got the attention of the search engines; but ,the quality of where you post is also important. A blog on a site that has a Domain Authority of 9 is worth less than 10% of a site that has a Domain Authority of 40 (in fact, if the site’s authority is less than ten, don’t even post on it (sites like Facebook and Twitter have authority of 90+).
In writing your article/posting, keep in mind your keywords. Today, it is generally considered wise to direct the focus of the article to a subject of general interest and bring in the specific area that you are interested in promoting as a secondary subject. Why? Because a general interest topic can draw 10-20 times more viewers as a specific topical article will. Using the keyword phrases in the title and body of the posting (as well as in the tagging for the posting) will help your website ranked higher in the search engines. The second method is to write a series of articles on your topic. This is a great method to use when you are writing about your product or service. This will allow you to write a sales page that will be more relevant to the product or service you are promoting.
YOUTUBE VIDEOS ARE POWERFUL RANKING TOOLS
Embedding videos in your content will help promote/elevate the rankings of your postings. Why? Because, if you use the YouTube channel to host the video, Google will see and rank the postings much faster and higher. Google owns YouTube and it’s fairly well established that they favor their own video site. There are a number of free video sites that you can use to supply videos for your content (it’s important to use your own YouTube channel because you can then insure the video is properly tagged (it’s free). The video shown below was obtained from one of these free site. It is tagged, and runs on the YouTube channel:
The key is to know what is going on in the search engine’s content. A great way to do this is to use a good keyword research tool as mentioned earlier:
• This will help you to write the keyword in a way that is relevant to the content of your site
• This will make the search engines look at your page more frequently and make sure that the keywords you are targeting are relevant to the topic of your site
• This will help you to determine if the content is worth the time or money it will be made
• The second thing to do is to have a site map to get the most traffic
One thing you need to do is to research the keywords that you are going to use to get your site indexed. You will want to find out if the site is ranked in the top search pages. Plus, you will then need to submit your new site to the top of the major search engines. The second way to get your website listed is to have a good web site. This is a free website promotion technique that you can use to make money online. A great way to get free targeted traffic is to start making money with your own web site.
Great content that is well written, well tagged, and relevant to your website content and purpose is likely to get a high ranking on search engines. No, it is not likely to happen with just a single article. It is the repetition and build-up of these postings that will get the results. This is a well-proven technique to get your articles ranked highly in the search results. Again, one of the keys to successful article marketing is to make sure that your content is relevant to your target audience. This will ensure that you are able to make a consistent and lasting impression on your readers.
The key to successful online marketing is to make sure that your content is relevant to your business. You must be able to use the right tools and techniques to achieve your goal. Furthermore, you must have a strong desire to be able to create a great and memorable life. A great way to get noticed is to use a good enough product to make it work. The unique videos discussed above will help achieve this goal. Furthermore, you can use the same technology as your own personal digital poster.
The first step is to make the search engine optimization process work for you. You’ll want to install Google Analytics to track visitors and see where they came from. Make sure you use the search terms and create links to the pages of your web site in any content you produce. This will make your site rank higher in the eyes of the search spiders. Again, a good keyword research tool will help you to determine where to focus your content, both on the site and on social media sites.
TAG YOUR CONTENT TO ACHIEVE BEST SEO RANKINGS
The title tag you apply to any content you produce is important to achieving rankings. It is the text that is used by search engines to rank your website. This is the meta tags used by search engines to find the most relevant keywords. The purpose of a good linking campaign is to make your site rank higher in its best possible position. The more pages you have and the more links you have, the more people will be able to click on the links to your site. This will help to improve the ranking of your website in the shortest possible period of time. The best strategy for your online business is to use a good SEO company that can do the analysis and produce the content for you, as well as take care of other SEO issues to insure your website is properly set up.
In short, we hope you have learned a whole lot about blogs and sites. At the beginning, we talked about how if you are a blogger, you can use RSS feeds to get started. Secondly, the bottom section of your website is to make it easy to find your blog. After that, we discussed how the next important thing to remember is to make sure that your site is well written and optimized. We also discussed using only quality, high authority sites to elevate the value of your postings. Again, videos will help bring traffic and get Google to take notice of your postings.