Regardless of the size of your company, the size of your website, or where your keywords rank now, there are four easy ways to improve the rankings for your important keywords. Taking these steps involves very little cost but could offer you a breakthrough in getting higher rankings. Yes, it is simple but requires attention to details.
Today, with the use of mobile searches and ever greater clamoring for attention, it’s more important than ever that your keywords are ranked on the very first page of the search results. Recent statistics indicate that 92%-95% of searchers never go beyond the first page (and almost 70% don’t go beyond the first five results)!
While getting your keywords on the first page, let alone into the first 5, isn’t impossible, the odds aren’t good.
Here are four simple ways to beat the odds:
Obviously, if you’re selling lawn mowers, then “lawn mower sales” is the best keyword since it directly relates to your services. However, that keyword phrase has 104,000,000 competing websites and national brands Home Depot, Sears (three spots), Lowes, and Kmart on the first page. You are not going to displace them because of their high profile, age of their website, and authority of their websites. Better to use a keyword phrase like “fort lauderdale riding lawn mower sales”. There are only 3 million competing websites and none of the brand names are on the first page.
There are a number of free services you can use to find alternative keywords: LSIGraph, SEMRush (limited uses), Moz (30-day free trial), and Small SEO Tools.
If you have “content” now that doesn’t support your keywords, change it or add content that does support your keywords (a benefit of updating blogs, directory entries etc. is that it will be considered “fresh” content by the search engines and recrawled and re-indexed, even if the blog is several years old!). “Content” can broadly be defined as any written words (and even images and videos). This includes: web pages, blogs, landing pages, social media postings, local listings and directories, etc. Every word written should support your important keywords. First, this requires that you define and know what these keywords are; and second, that you have a clear plan when you start writing.
All the “tagging” you do on your content, i.e., title tags, meta descriptions, H1-H5 tags, image alt tags, and tags on your videos are part of the "content" (the search engines see all of it).
WordPress, the most widely-used CMS, has Yoast SEO. Other content management systems also have similar plug-ins. What these do is to act like a “fill-in the blanks” form, so it is easy to include the SEO tags. Most of these plug-ins will give you an evaluation of the sufficiency of your SEO-centric content, i.e., “Your title tag is missing your focus keyword”, etc. Review these messages and use them to refine your content and create the highest SEO-quality content possible.
Posting on social media sites, like Facebook and Twitter, on directories and local listing sites, and guest authoring all can bring visitors and traffic to your site. But, you also create backlinks to your sites whose primary audience is the search engines , not people that are valuable since this is one of the highest factors in determining the authority of your website and even the specific pages on your site. Another good source for backlinks is the vendors you buy from and your customer base. Some of these sites have high authority and just linking to their sites has value.
We have a list of 500 social media sites that you can post on (free) and that have domain authorities of “70” or higher, i.e., “high-authority”. Contact us and we will be happy to send you this list.