Best SEO Company https://bestseocompany.info Best SEO Company miami, Florida,US Thu, 18 Oct 2018 13:37:48 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 https://bestseocompany.info/wp-content/uploads/2018/09/cropped-logo-32x32.png Best SEO Company https://bestseocompany.info 32 32 Five Ways Create A Superior Online Profile/Presence for Your Business https://bestseocompany.info/5-ways-online-business-presence-profile/ https://bestseocompany.info/5-ways-online-business-presence-profile/#respond Mon, 15 Oct 2018 01:03:54 +0000 https://bestseocompany.info/?p=380 In today’s world, a strong online presence means more business, both through online sale and higher brick-and-mortar sales due to greater creditability and online awareness. How […]

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In today’s world, a strong online presence means more business, both through online sale and higher brick-and-mortar sales due to greater creditability and online awareness.

How can you increase and enhance your online presence? Here are five proven ways to do it, either yourself or hiring someone to do it.

1. Create concise, informative press releases that announce your online site.

The press release (PR) should provide useful information (you can find many of these on Google Trends which gives you an idea of what people are interested in right now), contact info, the site name and its features.  There are many press release sites that , once the article is accepted, will blast out the press release to the world.  Don't worry, acceptance is generally very easy (llok for publishers in your industry as well.  The more timely and informative your , PR is, the more likely it will get published (don;t overlook your local newspaper).  The more closely aligned the publisher is to your industry or demographics the better, i.e., locale, age group, income group, etc. Good idea to get to know the journalists and publishers who might publish your PR; they can give you hints on how to make it more appealing for publishing. (NOTE: Submit to multiple publishers and get even more exposure and links.)

2. Author blogs on your website.

 

blog, seo, content building, online marketing

Once you set up the blog, use it. For even greater online presence, utilize a service like Hootsuite, Buffer, or SocialOomph (also using IFTTT is good, but you might want to hire someone on Fiverr or SEOClerks to set the accounts up for you). Having a blog isn’t the end-all, it’s posting to that blog on a constant, periodic basis, i.e., once a week that creates the value and builds your online profile. You can write general blogs and then in the last paragraph relate it to your business. Having that last paragraph of relevant content is important for SEO purposes, as well as including keywords for your business in the blog. Also, commenting on other blogs related to your website's niche can be a good SEO technique. Many of the highest authority blogs are only too willing to let you comment. (Blogs are a great way to get higher rankings in the search engines. Search engines are always crawling your site, so “fresher” content, more content, and visitors linking to that content signal the search engines that there is something of value on your site, so they should direct others there. Backlinks are the strongest signal to the search engines that your site has value.

3. Think videos.

Posting a video on YouTube that is properly tagged can help grow your business because YouTube is pulling millions of viewers in every day. You can also post on your website using the YouTube code. Videos are not hard to create: i) there are numerous free sites where you can grab a video and post on your site (while claiming ownership and being able to tag: Archive.org and Pixelbay.com are two sites that offer free videos (Shutterstock has tens of thousands of videos available on a one-time or subscription basis); ii) use Fiverr, SEOClerks, or another online vendor to create (they can b had for as little as $5); iii) your vendors may have clips they will make available to you; iv) you can create on PowerPoint and record right on PowerPoint; or, you can subscribe to Adobe Photoshop or another photo/video editor software package (or use the free alternative, Gimp); these software packages take some time to learn and some skill to use; and, v) hire us or a local vendor. Cost will usually run $400 or so for one minute, including voiceover. SALES SPECIALS CAN BE TURNED INTO A VIDEO. Properly tagged, not only will you attract traffic and businesses but also the search engines.

4. Email Lists.

Emails can be very effective as long as they are: i) directed at a target audience that has some interest in your products or services; and, ii) you send them periodic messages, i.e., every month. Once bought a direct mail marketing package after seeing an infomercial. Most important point emphasized was that repeated contact was important; they estimated average sale took nine contacts (obviously, will vary by industry but in all cases one contact ain’t going to do it. What can you say so many times: new products; personnel changes; special sales; special pricing; local events; interaction with vendors, community, church; charitable giving/events; etc. Doesn’t have to be product-specific, in fact more effective campaigns are not but your name and visibility will be enhanced. Are you capturing the email address of your visitors? You should try; that list is valuable.

5. Product feeds are valuable.

Product feeds are excellent ways to attract traffic and even interest of other businesses to your site. The feed will show details that the search engines like, i.e., descriptions, images, and prices of your services and products. Submit your products to sites which compare prices, like PriceGrabber, PriceScan, and Shop,com (all let you list products for free) and you might submit to Google, Bing, and yahoo too. Add an RSS feed icon on your site or blog and suggest to readers that they should subscribe to your site's feed for the latest updates. (For most retail businesses, if you’re not selling on Amazon, think about doing it. Amazon will promote you at no cost to you.)

Every blog, video, email, or product feed should have proper SEO tagging, i.e., sub-URL, title tag, embedded keywords, keywords in the content and images with alt text tags.

OK, now you’ve attracted traffic and rankings. Is your website ready to handle, i.e., is the site visually attractive, have strong “call to action” prompts (telephone number, “Contact” button, and contact form, easy navigation, and have good content supporting the products and keywords? If not update it. We can evaluate your site and redesign it (sometimes lonely slight changes are needed, i.e., add the phone number to the top, add visual boxes that click-through to the right page/section).

Make sure to avoid duplicate content. Each tag and written paragraph should be unique.  Duplicate content and pages can lower your ranking on search engine result pages (SERP’s).

A good online marketing plan and proper execution of that plan will help enhance the company’s online profile, products, and services, as well bring more business to the site whether a national brand or a small local business. These programs and steps will help a business of any size. Contact us and we’ll help devise an effective, efficient plan and budget that works for you.

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Domain Authority Is Dead – Isn’t It? https://bestseocompany.info/seo-secrets-domain-authority/ https://bestseocompany.info/seo-secrets-domain-authority/#respond Mon, 08 Oct 2018 00:12:00 +0000 https://bestseocompany.info/?p=371 Google Originated Domain Authority; Now Has Discontinued It Google announced quite a while ago that they would no longer create a numerical “domain authority” number (between […]

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Google Originated Domain Authority; Now Has Discontinued It

Google announced quite a while ago that they would no longer create a numerical “domain authority” number (between 0 and 100). So, that’s the end of it isn’t it? Well, yes and no. While you can no longer get a numerical value from Google, many other services provide their own derivative of that number (I say derivative because, of course, Google never revealed exactly how they calculated their value).


A single value has a lot of uses: i) it quickly summarizes the strength of one site versus other sites; ii) by tracking the change in value, one can “track” progress from month-to-month or period to period; iii) the impact of making certain changes or doing different things can be measured, and pretty quickly too; and, iv) a change, i.e., drop, in domain authority can provide early warning that whatever you’ve been doing isn’t working, or something you were doing has negatively impacted your site’s authority. So, yes, a good handle on domain authority is a useful tool, even if it doesn’t come from Google.


Exactly What Does Domain Authority Mean?


Domain Authority (DA) is a numerical search engine ranking score and indicates the likely rankings for a company’s keywords will rank on the search engine results page (SERP). So, if a company is providing air conditioning service, a domain rank of “45” means the keyword, “air conditioning” service is more likely to rank higher than for a competitor’s keyword where that site only has a domain authority of “12”. But, hold the fort. The DA gives the ranking for the entire site. Google associates keywords with pages, not the entire site. Thus, Page Authority (PA) also comes into play. The PA can vary widely from the DA, and usually does. This means we must look more closely at the components that go into DA and PA, which are similar but not the same.


Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links to other sites meaning that the authority of the other site is also taken into account. These factors are combined into a single DA score. We know today that Google also takes into account the content on a given page when ranking keywords. DA and PA scores are general in nature, i.e., not related to a specific keyword, so a separate evaluation must be made of the support of the content on a page for a specific keyword. Complicated, huh. As noted earlier, these DA and PA scores can be used to compare websites or track the relative ranking strength of a website, and specific pages, over time.
When looking at multiple DA or PA numbers, remember that the scale is logarithmic, i.e., q “20” isn’t ten times stronger than a “1)’ its 10 times stronger, so getting from a “10” to a “20” takes far more effort.


How Many Factors Actually Go Into the DA/PA Score?

Lots. Here’s one list gleamed from the internet:

However, within the last year, Tim Soulos of Ahrefs conducted an in-depth study and concluded backlinks had the highest co-relation to Domain Authority and therefore Ahrefs would exclusively use backlinks to create their domain authority numbers (it’s believed Google used over 200 factors and SEOMoz, now simply “Moz”, uses 40 for a ”simplified” number).


If backlinks are so important than just produce more, right?  Not so fast. First, backlinks also have relative ranking factors, and too many from one source can become a negative. Here’s a quick look at backlink factors:

backlinks, ranking, seo, search optimization

 SEOMoz, Ahrefs, Majestic, and other services have their own ranking factors, as does Google. However, there are three things we do know that Google considers in their ranking determinations:


1. Too many from one source, i.e., domain, may not be good (it’s believed they discount excessive links from a single source).
2. Content from the source page relative to the keyword improves value of links. Thus, foreign language sites, unless germane to the keyword, and content not relative to the keyword diminish the value of links.
3. Google looks for patterns: too many from on source, all done at one time, all links are “do follow”, etc. can diminish the value of links. One easy way to see how Google discounts links is to check a service like Ahrefs or Moz and then compare the number of links they identify versus how many Google identifies in Webmaster Tools. No comparison; Google will show far fewer almost always (it’s not that Google doesn’t see them, it’s that they don’t value them).
4. Google undervalues profile links, and certain social media links (we believe Facebook and Twitter links aren’t highly valued because they are too easy to autogenerate, but that’s our guess). Sites from authoritative sites, like ESPN for sports keywords or any news website, have high creditability.


What Can Change My Domain/Page Authority?


Here are three sure ways to improve your DA and PA scores:

  • Your link profile growth hasn't yet been captured in our web index.
  • More high-authority backlinks. The more relative they are to your products and services (often, professional associations and product vendors may allow you to put a logo and/or backlink on their site linking back to you or linking to their site).
  • Content, content, content. Don’t hesitate to add more content to your site on either the product/services pages or through blog entries (tagging blog content and lining to your other internal pages is important). We have been used to writing 500-word pages and blogs. We now shoot for 1,000. In the best of all worlds, we would do 2,000. (Studies have shown lengthier content gets better rankings.)
  • Guest blogging or article writing. Posting a meaningful article on a high-authority site can really boost your site’s authority. Real estate websites have this down to a science. You would be amazed at what they will accept to publish, i.e., new hires, moving, new products, or pretty much anything else you can think of.

One area where there is not general agreement is on the value of YouTube videos. This author has seen videos get ranked in a matter of weeks; others are more sanguine. I believe they are of value. You can produce very creditable videos using PowerPoint. So, how hard can it be? They don’t have to be professional, just informative and useful. How long? Even 30-60 seconds works; although, again, longer is better. Again, don’t forget to tag your videos. That’s what gives them their real “juice”. (Hosting videos on your own site? Don’t. Use YouTube. It’ easy and you can still show the videos on your site using the YouTube link. Remember, Google owns YouTube!)


We would be glad to give you a complete analysis of your website pages and SEO tagging issues. No charge.

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5 Simple Steps for Small Business Success on the Internet – Web Design! https://bestseocompany.info/web-design-success/ https://bestseocompany.info/web-design-success/#respond Sun, 25 Feb 2018 01:21:05 +0000 https://bestseocompany.info/?p=340 For years, web design fell into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative […]

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For years, web design fell into three separate entities for website design and development: (i) graphics and animation studios, specializing in custom graphic design and creative animations, (ii) website marketing/promotion firms, (iii) Web programming companies specializing in database-driven website development. Nowadays, however, we see a fusion of these three entities into several dynamic Web Development and Promotion companies operating from any part of the globe. These web design, development and web promotion firms are virtually all-encompassing firms that cater to a diverse range of clientele, include those coming up for creative web design, web databases CRM/ERP as well as for SEO (search engine optimization) needs.

Most small business firms rely heavily on the services of such web development firms as they usually cater to small business’ website design by providing web-based marketing methods that small companies can afford due to limited budgets. Depending on the effectiveness of such web-based marketing, clients can often see successful results from clicks to conversion. There are some case studies which show that some sites have gone from 10 leads a month to 300 leads. However, to achieve this it is easier said than done. Web marketing firms that create a full plan for their clients using both the strategic and tactical methods crafted by specialists/consultants in turn can give small or large businesses increased sales. After all, that is the reason one can focus in on their business, right? To generate more sales and achieve outstanding return on investment (ROI). Therefore, the objective behind any web development or website promotion project is to create a unique selling proposition using your website to ask the question and provide the answer(s)that can set you apart from your competition so prospects, and even customers, only think of doing business with you, regardless of price.

Small business firms today depend on the professional creative website design and strategic web development and web promotion companies for the simple reason that they want their site to have the look and usability of a Fortune 500 company’s site without having to spend huge bucks for it. Yes, it is considered a plus if the website is designed as a tactical marketing tool that aims to engage and educate their clients in turn. And, most of these businesses have a concern foremost on their minds: can their web site provide a means to gather analytical data for them to offer better service and a better user experience (UX) for all?

The answer is, yes, they can. However, for this optimal, effective website design strategies need to be incorporated. In a word, small business clients should be enriched with at least some of these features to fetch more conversions:

* Cutting-edge small business website design, tailor-made to provide broad market exposure of the products and services to potential clients (NOT a cookie-cutter template that everyone else is using too.). The website must project your company’s image and brand, as well as its values.

* Highly scalable digital website designs, aimed at boosting up the growth and realization of the full perspective of the small business houses. Today, more than at any time in the past, a responsive, adaptive, progressive design is called for (you’re going to be hearing a lot about adaptive, progressive designs in the future; they the “next thing” in website design. Google is demanding a responsive design to carry your website in the search results while also demanding faster page load speeds (this is where adaptive, progressive designs come in; they’ll help “have your cake and eat it too” where the desktop version will be very elaborate, but the mobile versions will be paired down and not carry all of the burden that loading the entire website carries. Call us and we can explain this next evolutionary design refinement.

* Small business website design strategies including full-featured e-commerce solutions, to help these businesses deploy cost-effective, powerful e-commerce stores.

* Customized search engine optimization services, based upon individual needs and goals.

However, there are umpteen so-called 'cheap, quick' solution-providers, and any small business firm must think twice before taking the plunge with them. Ideally, one should always trust a professional web development firm that gathers relevant information about their clients' business through hours of discussion, clear up ideas about the requirement, nature and goal of the clients' business. Based on these details, experienced, skilled web designers and developers carry out extensive research to find out the best small business website solution. On the other hand, creative, innovative content writers create specific and unique content for small business website requirements, thereby enhancing business prospects. Finally, website maintenance and search engine optimization techniques that comprise scientifically proven techniques available at a competitive price are sure to give your business a boost. Flash Presentation, Multimedia Presentation, Multi-lingual website development and E-Commerce integration solutions complement these customized website solutions for brightening the online and even the offline image of small business firms.

Money spent on your web design is money well spent: i) it will help you stand out in the market and favorably compare with your competitors; ii) it will offer the important features needed, i.e., fast page speed, easy navigation, strong “call to action” prompts, and most importantly, easy SEO meta tagging.

A good website can improve conversion rates for visitors by up to 400%, i.e., more business generated from the same number of visitors. What’s not to like? Of course, organic search optimization and Pay-Per-Click campaigns can increase the absolute number of visitors as well. Ask us about these programs. We can give you projections for your business, and actual numbers for our clients where we have done just that.

There Are Five Steps to Success:

To ensure success of your small business through a unique website presentation, it is important that you develop a five-step process for creating websites that meet your customer's goals. Whether you are a small business firm eager to generate leads, sell products and services online, provide offer information about your services, connect with your customers and suppliers electronically, or start an entirely new kind of service, this five-step process not only takes them from concept to completion, but also is the trademark of any Internet development company.

1. Consulting: Every website starts with an idea. Perhaps you've been thinking about developing a website or redesigning your existing site. At the consulting stage, a professional website development firm would strive to clear all doubts about a client’s requirements. Consultation for this usually is free (the magic word) in case of small to medium-sized businesses.

2. Website Design: After the initial consultation, the website development firm solidifies the clients' ideas by creating a blueprint for their site by employing something they call "Strategic Design".

3. Website Development: The website development project is then handled by a creator' hive, composed of specialists who handle their own respective pieces of the site development. Remember, for successful website development, it is necessary to be handled by a versatile team of expert graphic artists, content writers, programmers, database specialists and technical personnel. This ensures that a qualified professional handles each task of the given project.

4. Web Hosting: Since websites are an intricate interplay of graphics, text, programming and computer resources, building your site on a rock-solid web hosting foundation is critical to its marketing success. Your choice of web hosting company is an important element in your overall website strategy. Web hosting companies offer different levels of page load speeds, ease of back-end changes, and even level of customer support. Know where your web hosting company stands before placing your new website with a hosting. It may be worth moving to a different hosting company. Hosting fees are one of the lesser considerations if you have a large website or conduct e-commerce transactions. We can help analyze web hosting solutions. (The company where you bought your domain is likely NOT a good web hosting solution.)

5. Website Maintenance: Once the site is available to the public, it must be maintained with the help of ongoing updates and continued development to the site so that clients/visitors of the site a don’t get a chance to complain about its quality and content. Calling a web hosting company when your site goes down is one of the litmus tests of their value.

 

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How To Convert Traffic To Your Website https://bestseocompany.info/convert-traffic-to-your-website/ https://bestseocompany.info/convert-traffic-to-your-website/#comments Mon, 14 Aug 2017 00:35:25 +0000 https://bestseocompany.info/?p=326 Must Have Features For Converting Visitors To Your Web Site Just don’t focus on the home page, keywords, and titles. The first step to sales is […]

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Must Have Features For Converting Visitors To Your Web Site

Just don’t focus on the home page, keywords, and titles.

The first step to sales is when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. When a customer visits your site, you need to ensure that he/she can easily find and navigate through your products and services to grab and hold that customers’ interest, i.e., that is so-called “engagement. This can be measured using Google Analytics, which will give you time spent on your site, number of pages viewed, and bounce rate (I’ve just started using Mondovo, www.mondovo.com. The “heatmap” it offers provides a more definitive view than Google Analytics (and it’s free if you only want to view your on site.). Motivate your customers to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, perhaps by even providing a separate page for each product variation. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To get to know your customer, you can review purchases; or, better yet, ask your customer to complete a simple contact form or provide a review. The most important piece of information is the CUSTOMER’S EMAIL ADDRESS. With this, you can do periodic flyers, pop-up sales, and other informational mailings to keep in touch with your customer and entice your customer to return to your website and/or make another purchase. The best stat seem to be that it will take, on average, nine contacts to make another sale. Are you geared up to produce and send these periodic announcements in whatever form (the best are not sales pieces, but informational pieces).

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Als, make sure that you use a mailbox that you will frequently check, at least daily; or, froward to an email bo that meets this criteria. Offering an easy payment method on your website will help close sales. The so-called “one-steo” process will increase your conversions.

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Why Content Development Needs to Include SEO Components https://bestseocompany.info/content-seo/ https://bestseocompany.info/content-seo/#comments Sat, 15 Jul 2017 18:45:51 +0000 https://bestseocompany.info/?p=306 Important to Consider SEO in Content Development  Have you been using SEO components for your website’s content? Have you been wondering what all the hype about […]

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Important to Consider SEO in Content Development 

Have you been using SEO components for your website’s content? Have you been wondering what all the hype about SEO components was all about? Improving your website’s SEO components can help to add web traffic, bump your website up in search engine results, and potentially boost your sales. There’s practically no downside to improving the SEO components of your website’s content and it could lead to a profit.

It can bump your website up in search engine results

If you choose your keywords wisely to include in your content development, i.e., articles and blogs, you can bump your website up in the search result rankings. As long as your keywords are relevant enough to your product that the consumer would have searched for them, you’ll not only broaden your audience but potentially even increase your sales. The higher you are on the results page of a search, the more likely you are to see an increase in web traffic.

Web content using SEO techniques can promote search engine rankings.

It can increase web traffic

The great part about having good SEO components in your website’s content is that it does some of your distribution work for you. As previously stated, integrating keywords can boost your position in search engine results and direct potential customers to your website who may have never heard of iyour company or products and services before. Now, imagine if those viewers liked your content enough to share it on social media such as Facebook or Twitter. Suddenly, that one person you reached via SEO components boosting your place in the search results turns into massive web traffic and potential sales as their friends see it and their friends’ friends. Before you know it, your SEO content has done your distribution work for you.

It can lead to profits

It’s a simple but true equation, an increase in web traffic will lead to an increase in sales. After all, without people coming to your websites, you are losing a large potential audience dor your sales. Adding content, especially strong SEO-focused content can increase the number of people coming to your site, viewing your content and ads, seeing the “relevant links,” and being directed to your merchandise. As long as the merchandise being advertised is relevant to your content, this tactic can lead to a huge increase in readers converted into customers. The more people read and share your content and merchandise, the greater profit you see.

Improving SEO components could be the ideal step for you to take to boost your web traffic and sales. This marketing tactic is great for getting your website seen more prominently in search engine results, boosting your audience, doing your distribution work for you, and potentially turning a nice profit. There’s really no downside to improving your SEO components.

Easiest way to broadcast your content

There’s a simple secret to compounding the effects of your content development. There is a FREE service that will automatically generate an abstract of any article or blog you place on your website, IFTTT (www.ifttt.com). IFTTT allows you to hook up with 20 or more social media sites where the article or blog you post on your website will create an entry on those sites giving you both an opportunity to have more people view your content and to pick up a high authority back-link for your website. Of course, we can set this up for you as part of our services (it does require some technical skills).

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How to Boost Your Company’s SEO Game https://bestseocompany.info/optimized-content-boosts-search-rankings/ https://bestseocompany.info/optimized-content-boosts-search-rankings/#comments Tue, 04 Jul 2017 18:54:26 +0000 https://bestseocompany.info/?p=300 Ensuring Focus on Keywords in Your Content Will Boost Search Rankings Deciding on your company’s web content can be very tricky. You want to make sure […]

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Ensuring Focus on Keywords in Your Content Will Boost Search Rankings

Deciding on your company’s web content can be very tricky. You want to make sure that it’s relevant to your merchandise, appropriate for your blog, and most importantly is optimized for search engines. It would be a terrible shame to poor money and effort into adding content to boost your web traffic, only to have it buried in the search engines and never read. We’re here to help you fully optimize your content so you get more web traffic and, hopefully, more sales.

Step 1: Decide on Your Keywords for Best Content

Optimized Content Aids Blogs and Web Pages for Search Results

Deciding on what keywords you should use to optimize your site’s search engine potential may sound easy, but it requires a lot of thought and careful planning. You should consider what words would best connect the right consumer to your content and/or your merchandise. You should also consider what words a person might type in their search engine to find your product; these should be your keywords.

Step 2: Work in Your Keywords As Naturally As Possible

If the consumer can guess your keywords, it’s probably too clunky. It’s true that you want to include them as many times as possible to optimize your work’s searching potential, but you need to do so in a way that doesn’t draw attention to it. Work it in so that it sounds natural. For example, let’s say your key phrase is “coffee machine,” you would want to work that into the article as many times as you can without it seeming clunky. You would want it to be something like: “This coffee machine is the perfect start to my morning. It brews the best coffee I’ve ever tasted, and it’s so fast! I’ve tried a lot of coffee machines and this one is by far my favorite.”  You want the keyword or phrase to fit into the content conversationally. The best test to avoid poorly done SEO material is to read the content out loud.

Step 3: Include Relevant Headings That Include Keywords

Headings help to organize your content and make it more pleasing to the eye, thus improving its readability. Headings are a great opportunity to use your keywords again, especially considering search engines find those first. Just like with the rest of your content, you want to make sure your integration of the keywords is organic to the heading. If you’re just searching for a way to work in the keyword, your readers will be able to tell.

Boosting your website’s SEO skills can be made easy with these three simple steps. As long as you choose your keywords wisely and integrate them into your content organically, you should see a rise in web traffic that will hopefully lead to a boost in sales. Using headings can also boost your SEO content, as well as boosting the content’s readability.
 

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TAKING ADVANTAGE OF THE EVER-EXPANDING SOCIAL MEDIA WORLD FOR YOUR BUSINESS https://bestseocompany.info/social-media-marketing/ https://bestseocompany.info/social-media-marketing/#comments Mon, 29 May 2017 18:13:15 +0000 https://bestseocompany.info/?p=289 GROWING IMPORTANCE OF SOCIAL MEDIA ON GROWTH As the Internet continues to expand, it is becoming tougher and tougher for businesses to neglect the strength, and […]

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GROWING IMPORTANCE OF SOCIAL MEDIA ON GROWTH

As the Internet continues to expand, it is becoming tougher and tougher for businesses to neglect the strength, and reach, of social media marketing. Just as the internet has improved, so has the opportunity and potential for companies to utilize this effective marketing platform to assist in the promotion of their goods and services. With the web functioning as a 24-hour portal for promoting as well as selling, any kind of business aiming to catch up on the times would need to have an understanding of social media marketing and strategies, and also how it can be carried out as an important part of a comprehensive marketing strategy.

We have all heard about social media networking websites like Facebook and Twitter, yet businesses and organizations are starting to realize the fact that a lot of these social platforms also offer a fantastic opportunity to “spread the news” about their offerings. This type of marketing, when properly done, is a fast and also an easy approach to generate new sales leads and expand your market access. If you have some time to invest in employing these internet marketing tools daily, then all power belongs to you - if you cannot afford to devote your employee to manage your network marketing, do not worry, because many marketing companies, like BestSEOCompany.info, can provide this kind of marketing service where tyour social media accounts can be managed for you.

CHOOSING THE BEST SOCIAL MEDIA MARKETING FIRM

Searching for a marketing company to handle your social media is a quite simple process. All you have to do is carry out some investigation on a reliable search engine like Google. You may be pleased to utilize a marketing company that is located anywhere in the country, however if you prefer a more personal service, it may be worth doing a search restricted your current location. Inputting a search key phrase like 'social media marketing Miami' or 'marketing company Miami' should yield lots of results for you to check out and review the marketing companies accessible in your location.

An effective website marketing strategy will integrate several important elements that will present quite a lot of benefits to your business. Today, just having a website is not enough to build a strong online presence - by using social media marketing tools you will be able to drive quality page views, resulting in more sales leads and increased exposure.

BEST WAY TO MANAGE YOUR SOCIAL MEDIA ACCOUNTS

social media marketing, social media sites, social media logos

Once you have your accounts created, your marketing company must offer daily update support to keep your profiles updated and well managed, “freshness” is paramount. If you think you do not need this service on a daily basis, your marketing company will be happy to consider a level of service that meets your preferences.
It is even possible to create automatic generation of social media blogs to twenty or more high-quality social media sites so that any article or blog posted to your site gets reposted to these sites automatically, and immediately, broadening and enhancing the value of your content creation.

All of the networking sites mentioned above should be utilized to publish any important details, or news about your company and its products and services.

By creating high-quality links, it will motivate your followers and fans to retweet your posts on Twitter or click the 'like' button on Facebook.

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WHY ORGANIC SEO IS STILL YOUR BEST OPTION https://bestseocompany.info/organic-seo-works/ https://bestseocompany.info/organic-seo-works/#respond Sun, 21 May 2017 22:22:38 +0000 https://bestseocompany.info/?p=283 If you are intending to sell any kind of product or service on the web, you are inevitably going to need to optimize your website for […]

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If you are intending to sell any kind of product or service on the web, you are inevitably going to need to optimize your website for the Search Engines, so as to boost sales and traffic.  Organic seo is still one of the most effective ways to draw traffic and you can get rankings if the work is done right.

Several years ago, it was quite simple to draw traffic, since a good content-driven website, with good products, was sufficient to make a website get high ranking in search engines like Google. The level of competition has grown one thousand times more ever since, with billions of websites active on the internet today, creating some very tense competition for obtaining high Search Engine rankings and placements. This increase in competition has led to many different models, and many various methods of website optimization. Optimization simply means the technique of ensuring a website is "Search Engine friendly".

Organic seo demands variuos techniques to obtain high search ranking.

Absolutely everyone wants their search engine optimization placement to be placed on the first page of the search results; and many people and companies are willing to spend lots of money to achieve that. But instead of running out of cash paying for dubious clicks in a Pay-Per-Click (PPC) campaign, you can opt for organic SEO to achieve those results because organic SEO still works. Yes, the rules and techniques have changed, but the bottom line is the fact that if you work with a professional, knowledgeable SEO company, your website can still get ranked on the first page of the search results. And, the net result will be increased traffic to your website.

You simply cannot depend on paid services that assure you that they can place you on the first page of the results. They do not own the search engines and they might tell you that they have collaboration with any of them in that case, that is a signal not to make use of them. Google on their own website informs everyone that they have no partnership with any organization for website placement and ranking, therefore be cautious. Some will just supply you with spammy links to keywords aiming to deceive you to the top but then those will be short term and your website will end up charged.

Your search engine optimization placement depends on good organic SEO. Unique and high quality content as well as suitable keywords and appropriate backlinks will push you up the rankings. Absolutely, it may take a little while to get their but then what is the value of getting there, if you end up being punished for spam and getting sent instantly to the bottom.

A number of individuals, and companies, will tell you that they have the secret for SEO ranking. If they do, then why are they not on page one for every search result? They simply want you to neglect your organic SEO abilities and pay them some cash. Do not do it. If they cannot get their own website on page one, then they cannot do it for you as well. Organic rankings depend on good old hard work, adherence to the rules Google has embedded in their algorithm, and substantial, continuous work to get the results.

Sometimes, your search engine optimization placement may end up first on the search results from a keyword that everybody types in. Big deal! You cannot be viewed that way. Yes, they promise you that you would be seen on the first page however with a keyword like that, you may as well be on page one thousand with a common keyword. That is the main reason you are safer choosing organic SEO, selecting specific keyword phrases that are important to your business, and not paying for worthless results.

I have both reached the top spot and missed it as well. Nevertheless, I'm not quitting because the competitors will never and neither should you give up. Good SEO placement implies that you have to work for it continuously and as you progress with organic SEO, you will ultimately get there; and, we have the results to demonstrate that fact.

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Web Design & Content Affect Visitor Conversions/Business Success https://bestseocompany.info/web-design-content-affect-visitor-conversionsbusiness-success/ https://bestseocompany.info/web-design-content-affect-visitor-conversionsbusiness-success/#respond Sun, 12 Mar 2017 01:56:13 +0000 https://bestseocompany.info/?p=273 Why You Should Care how Your Website Looks and How It Converts Does everyone understand that the design of their website affects their organic SEO results? […]

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Why You Should Care how Your Website Looks and How It Converts

Does everyone understand that the design of their website affects their organic SEO results? Specifically, conversions, but also rankings in the search results. A bad website will undercut any other marketing effort.

Web design incorporates more than aesthetics, i.e., “looks”. We’ve talked about the design’s effect on SEO, but today also the company’s place in the online world, including branding, harmony with other online placeholders, i.e., Facebook, Twitter, etc. and, really, the entire perception of the company.

It’s time to stop settling for shallow answers and start analyzing the facts. Web design matters – but why? And what sort of impact does it have on the other aspects of your business?

The Importance of Good Web Design

There was a recent study that attempted to quantify importance of design elements versus content factors and which influenced trust more among visitors tong health websites.

The most astonishing disclosure was that design components are exponentially more effective than content. without doubt. At the point when asked to portray for what reason they questioned a site, 94 percent of comments specifically identified with website composition components, while just 6 percent referenced specific content. While the review was directed towards healthy subjects, it appears to be useful in that these essential standards would similarly apply to different enterprises. In particular, here are some of the more important components noted by members when identifying specific negative aspects about a site:

• Busy or complex designs
• Pop-up commercials and flashy advertisements
• Small print that is difficult to read
• Boring website composition/absence of shading
• Slow site introductions and load times

While the design of a website may be the most important factor in a satisfying visit to a website, content still matters.

Although website design and composition may be the most essential, good content is still imperative. At the point when those same members were asked to give motivations to what reason they reacted to a website, content comes to the forefront and assumed a key role 83% of the appropriate responses. Web visitors enjoyed destinations that were useful, significant, new, clear, and fair. They particularly liked it when destinations gave age-particular data and gave answers to frequently asked, or obvious questions that a visitor to a website may have, particularly if the visitor did not have to engage in an extensive “hunt” for the answer or information when visiting the site.

The Sweeping Impact of Website Content Development

Both content and website architecture are inconceivably critical, and they act in concert with one another, i.e., a great design with tepid content will leave a visitor unsatisfied just as a bad design with good content would. Without quality content organized in a logical, easy-to-read narrative, your visitors won’t take the time to explore the site, use the resources you’ve placed on your site, or seek further engagement, i.e., “convert” into a prospect or customer. You need to view your website as a composite picture with all of the elements working together to achieve harmony and elicit the sought after response, i.e., conversion. Keep in mind that your composite website is “visually inspected” by your visitors, i.e, quickly swept with the eye to see if the site contains what the visitor is seeking. This is where all the elements work together to satisfy the visitor: good visual design, easy navigation, strong “call to action” prompts, and crisp well laid-out content. It’s been noted that a website only has 2.3 seconds to capture a visitor’s attention. Does your website do that? It matters and paying attention to these details will be richly rewarded with higher conversion rates and more lengthy engagement with your website (are you tracking these two critical factors using Google or another analytics package?).

Website Architecture Impacts Search Engine Optimization

When evaluating organic search engine optimization and the chances for success, website architecture impacts this success and is worth considering prior to extensive optimization activities. Think long term. Without proper design and content, any optimization efforts are likely to get only marginal results. Google and the other search engines use the tagging on your website, i.e., title tags, meta descriptions, and header and image tags to index your site and to determine the ‘quality’ of your site regarding important business terms, products, and services, i.e., “keywords”. A website can be upgraded in a month or two. Achieving high search result rankings can take six months to a year, or even longer. Make th effort pay off by seeing that the vehicle that the optimization rides on, the website, is in good shape.

Responsive Web Design Aids Search Results/SEO

Today, the need for a responsive website is critical. Many of the searches made by people are on their mobile devices. A sloppy or “bad” appearance can undermine your optimization efforts (let alone the fact that Google will undercut your natural rankings if your website in not responsive.

How Website Composition Influences Conversion Rates

It’s important to understand how website architecture influences conversion rates. Especially, you should focus on the following components:

• Navigation. Navigation directly affects conversion rates. If a visitor can get to what they seek with one click, or two at most, the conversion rat will be higher. There are no “if’s. ands, or but’s” about i. That is an absolute certainty. Conversely, sites that are difficult will suffer from inferior conversion rates.
• Wording. Content that is shaped to create “call to action” will result in greater conversions, i.e., the wording you use in suggestions to take action. In particular, the word "free" is the most powerful for websites and the online environment, especially when requesting that individuals fill out a contact form, join, or download something. It can result in 20%-400% higher conversions depending on what’s being offered and affinity of the visitors to the website’s mission, products or services.
• Color. Colors affect engagement and actions. Shadings also influence visitor’s behavior. Go ahead and experiment. It will be worth your effort and time. Rendering A/B versions of your Home Page can pay dividends. If you’re conducting PPC campaigns, definitely do A/B testing. We have seen conversion rates increase (and decrease) by 200% or more. Call and I’ll be glad to go over specifics with you. You should always make your “call to action” buttons a bright, distinct color. It both captures the eye of the viewer and let’s the viewer know that those buttons are special. The color recommended is red in a large format, i.e., make it noticeable.

Summary of Important Web Design/Conversion Relationship

You need to understand that your website is your presence in the online world and that anyone viewing it has a natural reaction to it and either consciously or sub-consciously draws a conclusion about your company by viewing your website. Further, your website is the foundation of search optimization for your business and will directly affect both how well your keywords rank and the business realized from your online presence. In many instances, your website can overcome perceptions formed from other offline or online advertising, either positive or negative, and may create the predominant opinion about your company. Spend the time and money and get it right.

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WHY SEARCH ENGINE OPTIMIZATION (SEO) HAS IMPORTANCE FOR YOUR COMPANY https://bestseocompany.info/search-engine-optimization-seo-importance/ https://bestseocompany.info/search-engine-optimization-seo-importance/#respond Tue, 07 Feb 2017 01:24:13 +0000 https://bestseocompany.info/?p=261 Each element of digital marketing has its significance. Nevertheless, SEO is still one of the more important, and prominent, ways to bring more qualified leads and […]

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Each element of digital marketing has its significance. Nevertheless, SEO is still one of the more important, and prominent, ways to bring more qualified leads and consumers to your business. Compared with other online marketing techniques, such as Pay-Per-Click, social networks marketing, and email marketing campaigns, SEO supplies substantial ROI returns.

SEO & Online Marketing

SEO is all about providing your optimum exposure for your website, traction and brand recognition, and organic visitor traffic. When nearly 14 billion searches are made online ever

y month to check out items or service you handle, think of how terrific it would be if your website appears in top 10 ranking. Only organic search optimization can d

o it for you. SEO is the most viable technique that can bring outstanding outcomes, especially if paired with other digital marketing techniques to represent a complete online marketing strategy. If you have not yet adapted SEO into your core marketing strategy, you are losing the gold.


SEO offers online marketers a number of reasons to include it as an important component in their marketing plans.


1. SEO Brings Brand Recognition & Business Visibility


If your website continually appears high in the online search engine rankings, then your products, services, brand, and overall visibility is enhanced. This provides a direct, and valuable, benefit as many searchers do not merely browse, then click on a random website, and complete a transaction. Often, they visit numerous time before they commit to a certain deal; and, they repeat the process again and again when they are searching for something, be that a product, service, or simply information. Considering that your website is one that is being shown in all their search engine result, their trust for your company and products and services will rise.


2. SEO Brings Quality Organic Traffic


More a site id discovered on the SERP (search engine results page), the more traffic it gets. Organic search optimization can bring a lot quality organic traffic to your website, every day of the week and on Sundays too. Moreover, the people coming to your site are almost all certified leads, i.e., they were looking for a company and product or service like yours, and they discovered you.


3. SEO Brings Credibility & Trustworthiness To Your Business


Potential buyers tend to go with a business or company that appears in Google and other search engines. Your high ranking in search results right away becomes a vote of self-confidence in eyes of your customers. It's a proven reality, i.e., that greater search rankings create more trustworthiness.


For instance, if a purchaser finds company 'A' in the top positions when he browses for a specific service with various related keywords, he would certainly consider the business a deserving one to do business with.


4. SEO Gives Great Customer Insight


When you measure your website's natural traffic utilizing Google Analytics, it provides you with valuable customer insights in the type of information and metrics. The data assists you to explore user habits and their purchasing routines such as: how they browse; how long they spend on your site and do they “bounce” after viewing one page; the language they utilize; the technology they use; the area they reside in; the time and days they are most active; and a lot more. Using the data, you can make more informed choices regarding your company, the effectiveness of your website, and of your online marketing methods.


The bottom line of this review is that SEO can help you construct your company’s online marketing strategy, it’s effectiveness and your return on investment. These technique puts you in front of your potential consumers at the most important moment, when they are searching for your product or service.


Additionally, a number of studies have also revealed that a well-prepared SEO technique can have a better ROI than standard kinds of marketing techniques, like TV, radio, print advertisements, or other online methods. In addition, SEO likewise creates a unique company image, brand, awareness, and trustworthiness of your company and their awareness of your products and service in the online environment, which today seems to be overshadowing the bricks and mortar store presence.

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