The first step to sales is when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. When a customer visits your site, you need to ensure that he/she can easily find and navigate through your products and services to grab and hold that customers’ interest, i.e., that is so-called “engagement. This can be measured using Google Analytics, which will give you time spent on your site, number of pages viewed, and bounce rate (I’ve just started using Mondovo, www.mondovo.com. The “heatmap” it offers provides a more definitive view than Google Analytics (and it’s free if you only want to view your on site.). Motivate your customers to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, perhaps by even providing a separate page for each product variation. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To get to know your customer, you can review purchases; or, better yet, ask your customer to complete a simple contact form or provide a review. The most important piece of information is the CUSTOMER’S EMAIL ADDRESS. With this, you can do periodic flyers, pop-up sales, and other informational mailings to keep in touch with your customer and entice your customer to return to your website and/or make another purchase. The best stat seem to be that it will take, on average, nine contacts to make another sale. Are you geared up to produce and send these periodic announcements in whatever form (the best are not sales pieces, but informational pieces).
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Als, make sure that you use a mailbox that you will frequently check, at least daily; or, froward to an email bo that meets this criteria. Offering an easy payment method on your website will help close sales. The so-called “one-steo” process will increase your conversions.